Product Management • StackHawk • 2025
Hosted Scanner Product Launch
Project Overview
Hosted Scanner is a managed security scanning offering at StackHawk, designed to make dynamic application security testing accessible to enterprise AppSec teams who need to scan legacy systems, acquired applications, and compliance-driven production apps. The launch expanded StackHawk’s market reach by offering an alternative scanning method for teams blocked by pipeline integration or YAML configuration requirements.
The project brought together design, engineering, sales, and leadership in a coordinated 6-week design and build cycle, followed by a strategic launch that positioned Hosted Scanner as a complementary capability to StackHawk’s core developer-first platform.
My Role
As Product Management Intern, I supported the launch by coordinating cross-functional teams and ensuring information stayed clear during fast-paced product development and release.
Launch Coordination & Documentation
Tracked feature readiness, documented decisions, and translated technical progress into updates that sales and leadership could act on. Created and maintained internal documentation that kept teams aligned as development accelerated toward launch.
Cross-Functional Communication
Shaped how progress and decisions were communicated across teams. Worked closely with design and engineering to coordinate implementation and testing, stepped in to clarify priorities where needed, and ensured everyone had the context they needed to move forward.
Go-to-Market Support
Contributed to preparing customer-facing launch communications and supporting materials. Helped translate technical capabilities into messaging that resonated with enterprise AppSec teams evaluating the product.
Feature Prioritization
Surfaced features to prioritize in upcoming sprints based on customer feedback, competitive positioning, and strategic goals. Participated in sprint planning discussions to ensure development efforts aligned with launch objectives.
The Challenge
StackHawk’s developer-first platform was built for teams running scans locally or in CI/CD pipelines. But enterprise AppSec teams kept hitting blockers: legacy systems they didn’t control, acquired applications without source code access, and compliance requirements for production scanning. These teams wanted StackHawk but couldn’t adopt it because pipeline integration or YAML configuration didn’t fit their workflows.
We were also losing deals to competitors who only offered hosted scanning—pressing a button was easier than our setup process, even though our core product was more powerful. Hosted Scanner needed to remove these barriers while positioning as a bridge to StackHawk’s full capabilities, not a replacement for them.
Approach
I worked across teams to keep the launch moving smoothly during parallel development cycles. This meant maintaining clear documentation that design, engineering, sales, and leadership could reference, tracking what was ready and what still needed work, and translating technical updates into language that helped each team do their job.
I participated in sprint planning to surface priority features, coordinated with design during prototyping and testing phases, and helped prepare go-to-market materials that positioned Hosted Scanner appropriately for enterprise customers. Throughout the launch, I focused on anticipating what information teams would need next and making sure it was accessible before they asked for it.
Impact & Outcomes
Market Expansion
Hosted Scanner opened StackHawk to enterprise customers who had been blocked by pipeline or YAML requirements, creating a new adoption path for teams not ready to shift left immediately.
Competitive Positioning
Enabled StackHawk to compete against vendors offering only hosted scanning, which we’d previously been losing deals to.
Customer Flexibility
Gave existing StackHawk customers a secondary capability for specific scenarios—legacy apps, acquisitions, compliance scans—that supplemented their pipeline-first workflows without replacing them.
Key Learnings
Operating in Ambiguity
Coordinating multiple teams during a fast-paced launch meant adapting quickly, asking the right questions, and anticipating what teams needed before blockers emerged. I learned to work effectively when information was incomplete and priorities were shifting.
Documentation as Enablement
Clear, accessible documentation was critical to keeping teams aligned. I learned to structure information differently for engineering, sales, and leadership—same facts, different formats based on what each group needed to act on.
AI-Assisted Workflows
I utilized AI tools to draft and refine internal product documentation, iterating on structure and language to better support the team.